Rule Britannia….

“Social networks are more popular in the UK than in any other European country, with 24.9m Britons, or 78% of the UK online population, visiting a social network, according to comScore. The research firm estimates that UK social network users spent more time on them on average more than any other major European nation. The average UK visitor to a social networking site spent 5.8 hours in 23.3 visits social networking in Aug. This was much higher than in France, where the average was 2 hours in 16.8 visits during the month, and Germany, where social network users spent 3.1 hours in 13.8 visits on social networks in Aug. comScore warned that the averages could be misleading for marketers as it estimates that 80% of activity on social networks, including page viewing, can be attributed to only 20% of users.” With thanks to Marketclusters.